SpringFire

CRM & Campaigns

Give every enquiry a clear next step.

Bring enquiries, conversations and follow-ups into one place. Help your team respond consistently, see where opportunities stand and stay in touch with the people who have agreed to hear from you.

An enquiry in SpringFire with its stage, status, assignee and contact details beside a timeline of calls and notes.
An enquiry with an owner, a status and its history of calls and notes. Demonstration data.
  • Know who is following up

    Every enquiry has an owner, a status and the next appointment or reminder against it.

  • Keep the conversation together

    Calls, notes, appointments and AI receptionist conversations sit on the enquiry, and earlier enquiries from the same person are easy to see.

  • Build on existing relationships

    Send campaigns to people in your own records, review the recipients first, and see who received each message.

How it works

  1. Capture

    Enquiries arrive from your website forms, the AI receptionist, imports or your team.

  2. Assign and follow up

    Give each enquiry an owner, log what happened and set the next appointment or reminder.

  3. Book or convert

    An appointment with an enquiry becomes a real booking. When they say yes, they become a client.

  4. Stay in touch

    Campaigns, feedback requests and your Google listing keep the relationship going.

What you can do with CRM & Campaigns

Enquiries in one list

Track new prospects and opportunities with existing clients in the same place.

  • Assign each enquiry to a team member and see where it stands.
  • Record calls, notes and outcomes, including AI receptionist conversations.
  • Book appointments that appear as bookings; customer changes flow back to the enquiry.
  • See notes from earlier enquiries when the same person comes back.

Campaigns to people who agreed to hear from you

Build an audience from your own records and send by email, SMS, app notification or AI phone call. Preview the recipients and remove anyone before you confirm the send. The basis for contacting each person is recorded, SMS opt-outs such as STOP are honoured, and you can see what happened to each message.

Feedback and reviews

Ask for feedback automatically after a completed booking or service, by email or SMS. Customers give a private rating and comment. You can also show a Google review link, and it is shown to everyone who responds, whatever their rating. Low ratings alert your team and can start an internal follow-up workflow on the client's record.

Your Google Business Profile

Connect your listing, or create one from SpringFire. Publish your details, trading hours and closure dates, and upload photos. Read your Google reviews and post replies, and get a notice when new reviews arrive. Where Google offers a verification code, start verification here.

A website on your own domain

Describe your business and the website builder proposes the pages, writes a first draft and lays it out; you change anything by chat or by hand, preview it, then publish. Your booking page, plans, forms and contact form are built in, and the site is hosted by us at a SpringFire address or on your own domain. The website is included in your plan; your domain name is billed by your registrar.

Messages that reach the right person

Email is sent from an authenticated domain with replies routed back to you. Choose which optional emails your business sends. Replies to your SMS messages arrive in an inbox your team can read.

Connect it to the rest of your business

What it looks like at your stage

  • Starting out

    A website, a Google listing you control and one place for every enquiry.

  • Growing

    Owners and reminders on every enquiry, and campaigns to your existing clients.

  • Established

    Feedback tracked across the team, low ratings followed up, and reviews answered.

From $50 + GST a month for one user, or $199 + GST for your whole team, up to 100 users when you join by 31 December 2026. Core tools are in every plan, with unlimited clients and no commission on your payments. The AI receptionist, SMS and card processing cost extra.

See pricing

Questions about CRM & Campaigns

Where do enquiries come from?

From your website forms, the AI receptionist, imports and enquiries your team enters. Bookings made on your booking page are recorded as bookings and clients, not as enquiries.

How do you handle consent for campaigns?

Each campaign audience is built from people with a recorded basis for contact, you review the recipients before sending, and opt-outs are honoured on future sends.

What do messages cost?

Email is included. SMS uses prepaid SMS credits, and AI phone calls use AI receptionist credits. See the pricing page for current amounts.

Can customers reply to SMS messages?

Yes. Replies arrive in an inbox your team reads. It isn't a threaded two-way conversation.

Can I publish Google posts from SpringFire?

Not at the moment. You can manage your listing's details, hours, closures and photos, and read and reply to reviews.

Does SpringFire filter who is asked to leave a Google review?

No. If you show a Google review link, every customer who responds sees it, whatever rating they gave. Ratings only decide whether your team is alerted.

See it working on your own scenario.

Bring the part of your business you would most like to simplify. In a 30-minute walkthrough we'll show how SpringFire could help and what getting started would involve.

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